Tencent Penguin Pictures (Shanghai Tencent Penguin Film and Television Culture Communication Co., Ltd.) was officially established in 2015. It is a content creation platform with self-made dramas, self-made variety shows, documentaries, animation, film investment, and artist brokerage as its main business segments. Since its establishment, Penguin Film and Television has continued to increase its efforts to incubate high-quality original content, insist on creating a content ecosystem with top quality products and subdivided user fields, actively deploy the upstream industry, and work with excellent industry partners to create positive energy, high quality, innovation, and youth. It can realize the development of the whole production chain of film and television IP.